Fresh and clean white Adidas ― yes, like the ones you wore in middle school ― are having a moment.
But even though the brand made appearances in your youth, your parents' youth and, now the youth of Instagram's most stylish users, you've probably been saying "Adidas" wrong your entire life.
The folks at the "Today" show did the world a public service this week by offering a crash course on the world's most commonly mispronounced brands. Adidas, for example, isn't pronounced ah-DEE-duhs; it's AH-dih-dahs.
And Zara isn't ZAH-ruh, it's... well, we'll let the video above explain. Find out how to say the names of some of the world's most famous brands in the way they were meant to be said.