The Gujarat Gauseva and Gauchar Vikas Board has issued an advisory recommending cow urine, cow dung and milk for women who want glowing skin.
"The queen of Egypt, Cleopatra, considered the most beautiful woman in the world, also used milk for bathing," the advisory said, The Times of India reported today. In making the case for these by-products, the advisory also cites researchers from Italy, Russia and the United States.
The advisory prescribes a four-step regimen: women must first massage their face with cow milk for 15 minutes, followed by a 15 minutes massage with cow ghee and turmeric and then a 15 minute massage with cow urine. Finally, a face pack of cow dung which should be washed off with neem water after 15 minutes.
"Natural beauty treatments can give you glow and shine that cannot be achieved through many layers of artificial makeup. Panchgavya treatment can help women get elegant, pleasant, attractive and beautiful personality and achieve love and affection from others," reads the advisory.
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